Business Case Study Small Business Dilemma - 1149 Words

Read, examine, and answer the case questions for the Small Business Dilemma Chapters 15-18. 1.Course Project Chapter 15: Small Business Dilemma about multinational restructuring by the Sports Exports Company. After Reading the above small business dilemma, answer all of the following questions below: 1.Are there any reasons why the business that has been so successful in the United Kingdom might not be successful in other European countries? In the case of this business, when the business was initially made, it was build on a perception that British customers/consumers would become more interested in basketball, and that it would become a well liked hobby in the U.K. Nevertheless, Logan should take into account whether or not the other†¦show more content†¦Moreover, the company is not exposed to other forms of political risk, simply, because it does not have any of its own assets/capital located in the U.K. presently. I also feel that the company is exposed to financial risk influences, like the potential for a weak economy in the U.K., which could result in a weak demand for the company’s products/goods. 2.If the firm does choose to develop a small subsidiary in the U.K., will its exposure to country risk change? If so, how? I believe that the exposure to country risk would now rise, because the subsidiary would now be subject to British tax laws/rules, which could change at any time. Additionally, the subsidiary could be subject to the chance of a government takeover. Nevertheless, such a risk is usually considered to be very low in a country like the U.K. 3.Course Project Chapter 17: Small Business Dilemma in the multinational capital structure decision at the Sports Exports Company. After reading the above small business dilemma, answer all of the following questions below: 1.What is a benefit of using equity to support the subsidiary? What is a disadvantage? From my understanding one advantage is that retained income can be a rather low-cost method of financing. Furthermore, the use of equity to support the subsidiary is exceptionally effective if Logan did not have any otherShow MoreRelatedBusiness Case Study : Small Business Dilemma1444 Words   |  6 PagesRead, analyze, and answer the case questions for the Small Business Dilemma Chapters 11-14. 1.Course Project Chapter 11: Small Business Dilemma in the hedging decisions by the Sports Exports Company. After reading the above small business dilemma, answer all of the following questions below: Mr. Logan can purchase a put option over the counter from a securities company that has what is called an exercise (strike) price of $1.645, a premium of $. 025, and an expiration date of 1 month from nowRead MoreCase Study: Ethical Issues Confronting Jacob966 Words   |  4 Pagesnumber of ethical concerns contained within the case study. Due to the large number of ethical issues confronting Jacob, he may wish to make a decision as to whether he truly desires to work in such an unethical culture. The environment of a business can certainly influence the individual employee, either for good and positive aspects, or in a bad or negative manner. Organizational ethics are definitely in play in this particular case study. A 2010 study found that an organizational culture reflectsRead MoreEthical Dilemm Ethics And Behavior Essay1578 Words   |  7 PagesIn this case study, April is faced with a moral dilemma. She must decide if she will be honest with the owners of the firm she works for and her coworker or be dishonest for financial gain, which she is in dire need of. The following paragraphs will discuss April’s dilemma in more detail, employee’s roles and responsibilities in ethical situations and organization’s role and responsibility in ensuring ethical practices in the workplace. April’s Ethical Dilemma April is an employee at a small ad agencyRead MoreThe Ethical Dilemma Of Business Ethics995 Words   |  4 PagesIntroduction Today, business ethics is one of the most important topics in discussion. With recent scandals come to the public of huge corporations, the public has lost its trust of businesses and require ethics be important to companies. Ethics, however, is not based solely on individual employees. In order for companies to comply with ethical standards, teamwork is necessary between the employees and the organization as a whole to create an ethical company culture that guides the actions of allRead MoreEssay on Dilehmas in the accounting Profession1045 Words   |  5 Pagesï » ¿ Qualify or Not? Acc/260 November 3, 2013 Qualify or Not? Viccio and Martin staff accountant Jane Ashley was assigned to work on an audit team with one senior auditor Frankie Small. The audit they were to perform was on the top paying client of Viccio and Martin, Models Inc.. Jane had spent time working for the firm while finishing her academics, and had been present for many other audits. This left her excited to show her employer all she had learned during this first assignmentRead MoreIntroduction The purpose of this paper is to examine an ethical dilemma faced by a company who1600 Words   |  7 PagesIntroduction The purpose of this paper is to examine an ethical dilemma faced by a company who manufactures critical components for a pacemaker developer. The consequentialist ethical theory of utilitarianism will be used to evaluate the moral implications this company has in continuing further manufacturing for their pacemaker client. An overview of utilitarian ethics will be discussed, focused primarily around 17th century philosopher Jeremy Bentham’s ideas about ethics. His framework will beRead MoreMultinational Corporations1110 Words   |  5 PagesEthical Dilemmas for Multinational Enterprise: A Philosophical Overview Part One: Review Question #1 Multinational Corporations have always been and are currently now under harsh criticism. They are mainly condemned for exploiting resources and workers of third world countries, taking jobs away from the US industry, and destroying local cultures. Although there are negatives of multinational corporations, there are also positives. Business done overseas provides jobs for the people of theRead MoreA Giant Among Women Case Analysis Essay935 Words   |  4 PagesA Giant Among Women, A Case Study Analysis Through this case study analysis, I will provide you with background information about Giant Manufacturing Co. Ltd., the key issues brought up by this dilemma, and an analysis of my recommendations on how to handle these issues. â€Å"The environment is intimidating, the service is bad, and they don’t understand my needs. Sometimes, there’s no dressing room, or it’s surrounded by men. It’s just not comfortable.† Giant Manufacturing Co. Ltd., one of the largestRead MoreEthical Decision Making : The Ethical Dilemma901 Words   |  4 Pagescustomers, qualified employees and even have an easier time raising capital (Robinson, 2014). Organizations must ensure that everyone within their business operates ethically and understands what to do when faced with ethical dilemmas and decisions. Jacob’s Ethical Dilemma In the case study, Jacob is faced with a significant ethical dilemma. He works for a small ad agency that was compiling a bid to try and receive a large government contract. Jacob and his co-worker Krystal were tasked to prepare aRead Moredistribution agreement1009 Words   |  5 Pagesï » ¿Case Study #3: Distribution Agreement Shed some light Raynonplus is a small, family-owned eyewear business located in Ottawa, Ontario, Canada. Started by Pierre Dupuis in 1952 under the name of Visionplus, the company has been exclusively owned and operated by the Dupuis family for over 50 years. Currently, the business—a sole proprietorship—is owned and managed by Gerald Dupuis, grandson of the original entrepreneur. The Dupuis’ changed the business name in 1957 to capitalize on a trend

The Effectiveness of Using Ict in Teaching English

The Effectiveness of Using ICT in Teaching English ABSTRACT This research is aim to establish the effectiveness of using ICT in improving English knowledge among the Year Six students. Particularly, this research will investigate to what extent the effectiveness of using ICT in language teaching and learning features, for instance the content of the lesson contributes to the process as well as interest and motivation among the students. This research will be carried out to an experimental group in which language will be used in their lesson. All the data required for this research will be gathered via the instruments used which are observations, sets of questionnaire and guided journal writing and will finally be analyzed based on the†¦show more content†¦At the same time, the government is really concerned about improving the ability of the young generation to use English effectively. To realise the government’s aspirations, teacher motivation and attitude as well as the various problems that the English language teachers fac e in using the computer must be looked into seriously. 1.3 Objectives of the Study a) To identify whether student’s performance in English learning will improve via ICT using. b) To see the differences of student’s changes in their attitudes and perceptions toward their learning. c) To determine the effectiveness using ICT to arouse student’s interest and motivation. 1.4 Research questions a) Can teaching English with ICT change the students’ performance? b) Can the method decrease the fear and boredom of students toward English lesson? c) What is the student motivation level before and after experiencing ICT in their English language classroom? 1.5 Definition of terms The definition of an important term used in this study is given below: a) Information and Communication Technology (ICT) ICT is the technology required for information processing, in particular, the use of electronic computers, communication devices and software applications to convert, store, protect, pricess, transmit and retrieve information from anywhere, anytime. ICT began to be used on a large scale throughout in Malaysia School system as a teaching aid inShow MoreRelatedThe Education Context For My Edc3100 Professional Placement961 Words   |  4 Pagesthe same topic for Science, History and English, with differentiation to suit student ability. In Mathematics and Lem Phonics the students are in ability groups. The class routine includes a morning session where the students present news items and are read a chapter of a fictional story. Individual students are regularly removed from the class for specialist teaching and reading and this needs to be considered in planning of lessons. Class and School ICT Environment and Processes The classroomRead MoreUsing Tablets in Teaching English as a Second Language1191 Words   |  5 PagesT oday’s education faces a lot of challenges. The swirling changes and developments in teaching and learning all seem promising and yet are still at their infant stages. The Philippines is one of many developing nations that have turned to information and communication technology (ICT) as a tool to improve teaching and learning. Integrating technology in Philippine education has taken a lot of turns. The unprecedented advances in interactivity and multimedia capabilities together with a myriad ofRead MoreThe Effectiveness of Mobile Computing Devices in Classroom Instruction743 Words   |  3 PagesThe Effectiveness of Mobile Computing Devices in Classroom Instruction Most schools, both local and international, are now venturing into using mobile computing devices for classroom instruction. Thus, La Salle Green Hills (LSGH) pioneered the use of tablets in the classrooms at the later part of 2012 and named this endeavor as the PERsonal Learning device (PEARL) program. During its initial stage, students of the honors classes were selected as its participants. On the following year aroundRead MoreGroup B. Understanding And Using Inclusive Teaching And1633 Words   |  7 PagesGroup B Understanding and Using Inclusive teaching and learning approaches in education and training Shaun Brown 1.1 Describe features of inclusive teaching and learning What is inclusive teaching? Inclusive teaching means teaching in ways that do not isolate students, accidentally or intentionally, from opportunities to learn. Making sure the needs of students with a variety of backgrounds, learning styles and abilities are addressed. These strategies contribute to an overall inclusive learningRead MoreThe Concept Of E Learning Inclusion Into An Education Essay1555 Words   |  7 Pagesproblem for many teachers is transition of teaching in manner than accommodate the use of technology. Mining how they have previously been teaching with the use of technology which gives birth to e-learning. In e-learning, Technology is simply a mean that teachers may use in different ways in the new environment than can affect students and results.A teacher mulls to make use of technology needs to think how it may give a solution a problem of teaching they have within their learning environmentRead MoreInformation Technology And Its Impact On Education Essay2249 Words   |  9 Pagesthe Infor mation Communication Technology (ICT) which is the combination of Information Technology (IT) and Communications Technology (CT). Information Technology is characterized by wireless mobility, multimedia devices, interoperability, peer-produced information and an expectation of abundant access to powerful computing resources (Aksoy DeNardis, 2008). Computer Technology (CT) is then the study of the hardware and software. With the implementation of ICT, South African public schools are delayedRead MoreMy Philosophy Of Teaching And Learning Programs Essay1612 Words   |  7 PagesMy philosophy of teaching involves creating an environment that promotes student well being by welcoming open collaboration and participation, setting high expectations and developing positive, safe and respectful relationships with all members of the class.(Vrankovic, M, 2016). My learning philosophy is derived from the constructivist philosophy whereby students are active participants in their learning in order to be able to transfer information into new situations to promote deeper levels ofRead MoreIct And Its Effect On Education1957 Words   |  8 PagesICT are stands for Information Communication Technology where it is widely used in education today. In some counties, there are some small percentage of education institute demand high levels of ICT to change and support many subject areas in the way of teaching and learning process. Traditional teaching practice like face-to-face contact teaching in the classroom has been outdated and some educationalist suggest using of ICT to replace the traditional teaching practice. There are many ways ICTRead MoreCommunication Between Sender And Receivers1539 Words   |  7 Pagesconstruction. (uwm.edu, 2014) Inclusive learning and teaching is about involving all our learners, treating them equally and fairly, without directly or indirectly excluding anyone, creating interesting varied and inspiring learning opportunities for all learners and ensuring that all learners contribute. Also make sure that learners are not disadvantaged by methods, language or resources, embed sufficient minimum core in lesson plan. Use wide range of teaching strategies and learning materials, give sufficientRead MorePtlls L 4 Unit 009 Essay1347 Words   |  6 PagesJames Pitman Level 4 PTLLS Unit 009 Oct/Nov 2012 Analyse learning and teaching strategies used in own specialism Strategy | Strengths | Weaknesses | Group discussion | A good way of exploring a topic in depthUseful to assess a learners knowledge and understanding of the topicAll learners can be encouraged to be involvedDiverse characteristics and backgrounds of learners will ensure a well rounded view | Some learners may not feel confident contributing – good ice-breaker required Other

Generic Strategies Global Value Creation

Question: Discuss about the Generic Strategies for Global Value Creation. Answer: Introduction The AAA framework aims to create global value through tailoring of business strategies as per local requirements. Despite of globalization, the role of domestic market cannot be ignored; it is a major economic growth contributor in each nation. Globalization might cause problems of scared resources, increase in product price, transfer of investment, business complexities due to fluctuation in currency value; exports etc. according to AAA framework managing difference is still a major challenge for organizations. This paper aims to evaluate the application of AAA framework in context of computer and food and beverage industry; two companies from each industry have been selected for evaluation. It includes analysis on strategies that these companies adopted and used this model to pursuit their business goals. Adaptation Adaption is widely adopted strategy that aims to globalize the business through localization of taste and preferences. Different type of strategies organizations are adopting to get well with the local market, first among those is variation strategy that leads to change in products, services, marketing strategies, business strategies, positioning of product according to local market. Second is focused approach that aims to reduce the influence of differences among markets, it also reduce need for adaptation(2012books.lardbucket.org, 2012). Third strategy is externalization, in which it is easy to transfer business responsibility to local market, for example McDonalds gives franchisee to local markets. Fourth adaptation strategy is to become design focused by launching a standard model that is easily acceptable by mass market, for example TATA motors in India. Finally, adaptation can also be implemented through innovation, for instance Apple Inc. improved its packaging in such a manne r that it helped in reducing cost of transport and impact of geographic differences reduced(Mintzberg, 2003). Food and beverage industry Food industry is highly globalized and localized according to customer taste and preference. Food and beverages are customized according to local taste. For example, McDonalds has made huge success in India through adoption of local taste, they even changed recipes and menu according local culture. Initially, Ham burger was sold by the company but Ham is not eaten by Indians, so that started off with burgers made from potatoes which are locally grown. Later salad sandwiches were also launched in the market as in western culture raw vegetables are preferred by customers but it was a flop, later on grilled sandwiches were launched as Indian customers prefer cook food(Teece, 2010). In beverage segment, Coca-Cola also opted for localization by focusing on local positioning and marketing strategies. It uses different advertisements in different markets. It adopted variation strategy by adapting to local culture, language and marketing strategies. For examples, in Indian market it uses Bollywood and film stars for advertisements but in Africa they use football players; even advertisements are made in local languages, with different taglines to get associated with customer personality(Warkentin, 2014). ICT industry Prominent example of adaptation can be noticed in computer hardware and software, though it might be stated that computer hardwares are same in all market but organizations need to make certain adaptations to ensure sustainable presence in particular market. Google has adopted different market local laws, policies and strategies; they have adapted local culture in terms of product design, service offering, and change in business and marketing policy. There is use of different Google page in different country according to local festivals and days. It adopted variation strategy to abide by local censorship in China (Fortune.com, 2014). Similarly, Apple Inc. also opted for localization in terms of design, it does not change its product offering according to market, rather it focus on single product design to be offered in global market. It opts for a segment focused approach by offering high quality and premium price product, which target niche, technology oriented customers, early adopters different from mass population in any geographic region (Cruikshank, 2006). Apple Inc. is also known for its innovative designs and packaging, that reduced weight without putting product at any risk, it helped in exporting large number of products at a time, reducing cost of transportation as well as waste from environment. Aggregation It is not always easy to adapt to changes, it might cost huge to company impacting profitability adversely. In such cases, companies try to achieve economies of scale by finding similarities between geographic regions; it aims to group different processes to achieve economies of scale within groups. Companies opts for regional focus strategy that help in making each market independent of other, it helps in combating environmental issues without impacting global business (Ghemawat, 2003). There are six strategies that can be adopted to achieve regional aggregation. It include regional focus in which companies keep their certain activities centralized; regional hubs, regional portfolio, regional platform, regional mandates and regional networks. Apart from this, aggregation can also occur in nongeographic focus, it include cultural, administrative, geographic, and economic. Food and beverage industry McDonalds adopted aggregation strategy, when the brand entered in Philippine market, it used US taste and US menu, the same strategy was adopted by the brand in China also with the objective of achieving economies of scale, but it failed miserably. However, it aims at establishing regional and global operations, McDonalds operated in regional operations, with local heads and management to understanding national culture. On contrary to above, Coca-Cola shows tremendous impact of aggregation; in the year 1996 the CEO of the company announced his new tagline, Think global. Act global. According to company strategy, it is important to decide on degree of adaptation it will take from local market and the extent to which it will exploit the differences to gain benefit. Coca-Cola aims to achieve worldwide economies of scale; therefore it works beyond regional focus. It focuses on geographic aggregations in different markets such as Burma, India with its regional focus production and distribution strategy (Beattie, 2013). Coca-Cola adopted regional portfolio strategy to expand its business in non-home segment through localization of production and distribution process. ICT industry Aggregation can also be noticed in information communication and technology companies, regional focus in common in this industry. This type of companies generally uses certain features which are kept common in all markets, achieving economies of scale. For example, in communication companies like Vodafone, the GSM system has been kept same throughout all markets except Japan (Grant, 2005). To enter into regional markets companies opt for merger, acquisitions and joint ventures. Further, with expansion companies also aim to decrease dependency of regional markets on home country by forming regional hubs. Aggregation strategy can be noticed in case of Apple Inc. also, as the product is being considered as luxury item in certain countries, its target niche customer segment. The configuration and product offering remain same throughout all markets, it keeps a common global image in the market, the packaging, products features and offers are kept same in global market. Apple Inc. also follows standardization and centralization of its manufacturing, to ensure low cost of production and standard quality for all products, designing is done in USA whereas assembling is done in China. Arbitrage This strategy is different from above do, it neither aims to adapt the differences nor it tries to bridge them, rather it aims to exploit them towards organizational growth, cost reduction and performance enhancement. For example, purchasing material from a country at low price (for example electronic items from china) but selling the product at high price in another market (India or USA). It is the oldest strategy in the market; industries like farming, mining and textile have used this strategy from years (Porter.E. Kramer, 2006). It is being considered as cheap labor and capital strategy that helps in reducing cost of manufacturing and selling at higher profits in the market. Different type of arbitrage includes cultural arbitrage, for example French culture is known for its wines and perfumes. Administrative arbitrage i.e. differences in policies, tax and other trade barriers impact business decisions; for instance making investment in china through third party to get better tax incentives and legal protection. Economic arbitrage is most common in industry due to its impact of cost of production, for example Apple Inc. setting its assembling unit in China due to low cost of materials and labors in the market. Food and beverage industry Though arbitrage industry is less discussed but it is widely and commonly used global business strategy in the market, it aims to gain advantage from differences. In terms of food industry, there is high success of American popular culture which is used in various markets for launching brands. For instance, Burger is not an Indian food, but American culture has been used to market this product in Asian market that helped in its easy acceptance. There is also use of economic arbitrage by the company as it outsourced its production process in developing countries as it helps in producing at low cost (Ghemawat, 2013). After decade Coca-Cola changed its strategy of act global to local in order to take business advantage; it has lowered its cost of manufacturing by lowering its cost of operation, localizing bottling and input. ICT industry Information communication technology industry generally adopts this strategy for gaining performance enhancement and risk reduction benefit, through cost reduction is also in the list but it is secondary for multinational organization. It is easy to outsource work in developing countries like India with availability of skilled labor in low cost. However, China offers high technology, flexibilities and business opportunities that help MNCs in reducing its business risk, better operations and performance enhancement. Google also opt for arbitrage strategy to remain competitive in different market, for instance China is a capitalist economy that prefers growth of local brands and have implemented strict censorship for international brands. To sustain in such market, company opts for administrative arbitrage to operate in distinctive business law environment but company actions failed to poor cultural integrations (Cavusgil, Knight, Riesenberger, Rammal, Rose, 2014). Economic arbitrage aims to exploit economic differences that cannot be derived from any other element; it aims to take advantage of cost of capital and labor. High tech companies take advantage by hiring highly skilled laborers at low cost; Apple Inc. aims to outsource its manufacturing process in China due to immense availability of supplier, engineering changes, and flexibility (Carpenter Dunung, 2012). Company produce standardized products, which does not require quick market response of customized offerings, rather Apple manufacturing process demands quick ramp up and ramp down of manpower according to changes required in supply chain, which is possible in China market due to availability of labors, according to management China offer better flexibility to manage business risk than USA (Forbes Leadership Forum, 2012). Analysis on A to AA to AAA framework It is not easy for organization from any industry to build an AAA framework, be it Coke or McDonalds both have seen slow market growth, falling profitability before understanding the right A that works for the brand. Earlier McDonalds and Coke opted global standardized strategy of their food item, which was not accepted by global consumers, rather customer seeks modification and cultural adaptation in their offerings; due to which later on business strategies changed. Companies like Apple Inc. have adopted both aggregation and arbitrage whereas McDonalds implemented all three strategies one by one to achieve global presence with local taste and preference at optimum cost and quality. Analysis also helped in understanding that different globalization strategies need to be adopted according to business component models and business strategic decisions. Conclusion While analyzing adaptation strategies of companies it was clear that different organizations have adopted different method to go well with local market, few have changed their offering completely according to local market, but few have kept their product same but changed their marketing or business strategy. Aggregation strategy helps in bridging the global gap by adopting regional practices forming hubs and network that leads to cost advantage and business growth. Finally arbitrage aims to understand those differences and use them without making any primary changes or adjustments. Companies can either focus on any one A or all three AAA depending on their market of expansion, objectives and scale of business. It is also impacted by the generic strategy that company follows, whether it want to remain focus, achieve cost leadership or offer differentiation in the market(Goffin Mitchell, 2005). Bibliography 2012books.lardbucket.org. (2012). Generic Strategies for Global Value Creation. Retrieved September 9, 2016, from 2012books.lardbucket.org: https://2012books.lardbucket.org/books/global-strategy/s05-generic-strategies-for-global-.html Beattie, A. C. (2013, June). Coca-Cola Introduces Itself to Myanmar. Retrieved Sep 9, 2016, from www.adageindia.in: https://www.adageindia.in/marketing/global-news/coca-cola-introduces-itself-to-myanmar/articleshow/45819506.cms Carpenter, M. A., Dunung, S. P. (2012). International Business: Opportunities and Challenges in a Flattening World, v. 1.0. Retrieved Sep 9, 2016, from Catalog.flatworldknowledge.com: https://catalog.flatworldknowledge.com/bookhub/3158?e=fwk-168388-ch01 Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., Rose, E. L. (2014). International Business. Sydney: Pearson Australia. Cruikshank. (2006). Apple Way. New Delhi: Tata McGraw-Hill Education. Forbes Leadership Forum. (2012, Jan 25). The Real Reason the U.S. Doesn't Make iPhones: We Wouldn't Want To. Retrieved Sep 9, 2016, from www.forbes.com: https://www.forbes.com/sites/forbesleadershipforum/2012/01/25/the-real-reason-the-u-s-doesnt-make-iphones-we-wouldnt-want-to/#524e5c0a4bde Fortune.com. (2014). Google faces new China censorship problem. Retrieved Sep 9, 2016, from Fortune.com: https://fortune.com/2015/11/04/google-xyz-china/ Ghemawat, P. (2003, November). The Forgotten Strategy. Retrieved September 9, 2016, from hbr.org: https://hbr.org/2003/11/the-forgotten-strategy Ghemawat, P. (2013). Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter. London: Harvard Business Press. Goffin, K., Mitchell, R. (2005). Innovation management; strategy implemementation using the pentathlon framework, . Basingstoke: Palgrave. Grant, R. M. (2005). Contemporary strategy analysis. Canada: Wiley-Blackwell. Mintzberg, H. (2003). The Strategy Process: Concepts, Contexts, Cases. New York: Prentice Hall. Porter.E., M., Kramer, M. (2006). strategy and society . Harvard business review , 1-15. Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 174-192. Warkentin, S. (2014, December 18). What Can We Learn from Coca-Colas Global Marketing Success? Retrieved September 9, 2016, from www.smartling.com: https://www.smartling.com/blog/what-can-we-learn-from-coca-colas-global-marketing-success/ Wong, J. (2014, December 14). OPS Rules Blog: Insights into Supply Chain and Operations Strategy. Retrieved September 9, 2016, from opsrules.com/: https://www.opsrules.com/supply-chain-optimization-blog/bid/359149/iPhone-6-Apple-Supply-Chain-Revisited.

Lame English free essay sample

During the first week of class we discussed the roll of advertisements and marketing in today’s society. The readings that were covered were Illusions are Forever by Jay Chiat and Champagne Taste, Beer Budget by Delia Cleveland. The first reading appeared to focus more on the truth, or â€Å"art† behind advertising and how it affects people’s everyday lives. One of the main points that Chiat seemed to focus on was the fact that media clouds our natural judgment and presents a perfect world that they make us think that everyone lives in. One example of this â€Å"dream world† that the majority of the class seemed to focus on was that advertisers belief that parents are supposed to please their children with whatever is considered popular regardless of cost or availability of the product. Which I found true in most cases because parents usually do a good job at embarrassing their children. We will write a custom essay sample on Lame English or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In Champagne Taste, Beer Budget, Delia Cleveland tells us about how she believed that having the latest and greatest designer brand clothing made her feel more appealing to those around her. Some young adults today are so focused on what others think of them that they are willing to spend whatever amount of money necessary just to look good. Later in the essay Cleveland talks about how having expensive taste is not worth all of the money and time it took to live a life like she used to. During the class discussions, a large part of the class agreed with Cleveland in saying that no clothes or accessories are worth ridiculous amounts of money. In my opinion, both essays that we read did a good job at explaining how advertising and marketing affects today’s society and how people react to different marketing strategies.